Product Design
NEW NORMALS
BACKGROUND
Microsoft requested an innovative line of bags for the Surface brand to fit the vision and sustainable positioning of the new Surface product line.
A common vision celebrates the will of working towards better products that are respectful of Nature.
SOLUTION
Material recovery for new product creation:
“New Normals”, a line of urban bags made of 99% of recycled materials.
Our approach was to create a better supply chain model, where pre-ordered and a precise sale number are a demand, we then secure a sustainable supply of raw materials, and produce an exact production batch.
These bags are made of 99% recycled and upcycled materials, such as recycled polyethylene (PET), recycled polyester (PES), and upcycled leather waste. And, we don’t just mean the outer body of the bag, but 99% of all material components, from zippers to straps to lining and zipper tape. They are remarkably lightweight and waterproof.
CLIENT
Microsoft, Finland
CONTRIBUTIONS
Art direction
Brand identity
Graphic design
Research and formulation,
Material research
Concept inception and development,
2D/3D sketching
Copywriting
Product design
Video
Manufacturing management
